Understanding Organic Food Awareness and Purchase Factors among Collegians

Abstract

The increasing popularity of organic food makes it crucial to understand why people buy it, or why they don't. Even though people are concerned about their health due to poor diets and pollution, and they often think positively about organic options, there are real hurdles. Things like high prices, not being able to find organic food easily, and general lack of trust make it difficult for people to actually buy it. Compounding this is the practice in India where farmers rely on toxic pesticides to keep up with food production, which not only harms the soil but eventually gets into our bodies. Embracing the idea of giving back to nature, this research reviews what is currently known about organic food in India. It highlights the importance of how consumers feel about organic food and the many factors that influence their decision to purchase it. Consumers overwhelmingly like the idea of organic food, but this feeling is pulled in two directions. On one side, factors like better health and caring for the environment encourage buying. On the other, the obstacles of high cost and limited availability make it tougher. While the health benefits are a big selling point, and thus drive demand, some people still hesitate because they aren't fully satisfied. The core reasons people choose organic are the hope for a healthier life and supporting production methods that are kinder to the planet.