American Journal of Management and IOT Medical Computing
type: channel
description: Editor- In-Chief: Dr. K M Jhon Title proper: American Journal of Management and IoT Medical Computing (AJMIMC) Subject: AI ML, Data Science, Management, Medical, Pharmacy, Cyber Security, Computer Science, IOT, Engineering All, Science and Technology Publisher Name: GreenMS Publications ISSN: 3069-0110 Frequency: Quarterly Language: English Country: USA Medium: Online Indexed by: CROSSREF, MDPI Scilit, Google Scholar Ext Title DOI of the Journal: http://doi.org/10.64751/issn. 3069-0110
publisher: AJMIMC
language: en
publication name: American Journal of Management and IOT Medical Computing
issn: 3069-0110
items: Work-Life Balance and Employee Mental Health in Bon Travel and Tours
items: Assessment of Oxygen Supply Safety and Risk Management in MultiSpecialty Hospitals
items: Digital Consumer Behaviour in Telemedicine Service Adoption
items: Blockchain-Enabled Secure Data Transmission Framework for Internet of Medical Things (IoMT) Communication Networks
items: THE INFLUENCE OF FINANCIAL LITERACY ON INVESTMENT BEHAVIOUR AMONG INDIVIDUAL INVESTORS
items: A STUDY OF PORTFOLIO MANAGEMENT SERVICES OF MOTILAL OSWAL FINANCIAL SERVICES LTD
items: STUDY ON GST AND ITS IMPACT ON MANUFACTURING INDUSTRY
items: A Study On Impact Of Mobile Payment With Special Reference To Youths
items: A STUDY OF MERGERS AND ACQUISTIONS WITH REFRENCE TO STATE BANK OF INDIA
items: RISK AND RETURN INVESTMENT VALUATION FOR WORKING CAPITAL MANAGEMENT IN BHARAT HEAVY ELECTRICAL LIMITED
items: STUDY ON JOB EFFICIENCY AND ITS VARIABLES: MOTIVATION, JOB SATISFACTION AND EMPLOYEE ENGAGEMENT
items: STUDY ON EMOTIONAL INTELLIGENCE AND QUALITY OF WORK LIFE AMONG EMPLOYEES IN ITC HOTEL
items: STUDY ON SAFETY AND QUALITY OF HEALTH CARE TO PROMOTE SOCIAL HYGIENE
items: PROJECT ON MOTIVATING EMPLOYEES THROUGH INCENTIVES & OTHER NON-MONETARY TECHNIQUES
items: INVESTMENT TRENDS IN ONLINE SHARE TRADING KOTAK SECURITIES
items: Study Of Mutual Fund In India
items: A Study Of Customer Perception For A Digital Marketing
items: A Study On The Role Of Artificial Intelligence In E-Recruitment In It Industries
items: Employee Motivation Hcl Technology, Hyderabad
items: A STUDY ON EMPLOYEE GRIEVANCE HANDLING PROCEDURE IN SINGARENI COLORIES LTD(SCCL)
items: A STUDY ON FINANCIAL VIABILITY OF VRL LOGISTICSPVT LTD
items: A STUDY ON WORKING CAPITAL MANAGEMENT AT BAJAJ FINANCE LIMITED
items: STUDY ON PLANNING, CONTROLLING AND BUDGETING AT ACCENTURE
items: A STUDY ON IMPACT OF MOBILE PAYMENT WITH SPECIAL REFERENCE TO YOUTHS
items: Evaluating the Effectiveness of Soil Amendment Practices on Groundwater Recharge and Irrigation Sustainability in Semi-Arid Farmlands
items: Road Accident Black Spot Identification & Risk Assessment Using GIS and Machine Learning
items: STUDENT PORTAL
items: Recruitment And Selection At ICICI Bank
items: WOMEN ENTREPRENEURSHIP IN INDIA CHALLENGES, MOTIVATIONS AND GROWTH OPPORTUNITIES AT HERITAGE FOODS INDIA LTD
items: FINANCIAL FORECASTING AND PLANNING AT ULTRACH CEMENT LTD

Work-Life Balance and Employee Mental Health in Bon Travel and Tours
type: item
description: The mental health of the employes is one of the biggest concerns for the modern enterprises as it is related with productivity, job satisfaction and the overall success of the company. A good work-life balance is regarded as a basic ingredient to promote workers’ mental health and to deal with work challenges. The present study is related to the impact of work life balance on mental health of employes at BON Travel and Tours Pvt. Ltd. Kathmandu, Nepal. The employed were selected using stratified random sampling method. From this population 44 employes were used to collect primary data thru structured questionnaires thru quantitative research approach. The collected data were analyzed using SPSS and Microsoft Excel for descriptive and correlational analysis. The results show that work hours, workload management, organizational support, and personal commitments are important variables that influence employes’ ability to balance their personal and workrelated responsibilities. Research shows that when employes have a healthy work-life balance, they experience less stress and burnout. Employes with a healthy work-life balance also tend to be more emotionally stable and satisfied with their jobs. By contrast, work-family conflicts are linked to higher mental stress and lower wellbeing at work. Research has shown that companies can promote the mental health of their employes thru supportive policies and a work culture that encourages a good work-life balance.
subject: Articles
  topic: section
subject: Work–life balance; Employee mental health; Job stress; Workload; Working hours; Organizational support.
  topic: keywords
creator: Prem Bhadur Dasuni
rights: Copyright (c) 2026
date: 2026-06-13
publication date: 2026-06-13
starting page: 722
ending page: 730
doi: 10.64751/ajmimc.2026.v5.n2.435

Assessment of Oxygen Supply Safety and Risk Management in MultiSpecialty Hospitals
type: item
description: Uninterrupted medical oxygen supply is a critical determinant of patient safety in multi-specialty hospitals, particularly for intensive care, operation theatres, and emergency departments. The COVID-19 pandemic exposed severe vulnerabilities in India's hospital oxygen infrastructure, ranging from inadequate storage capacity to poorly maintained pressure-regulation and alarm systems. This paper assesses the safety practices and risk management framework governing medical oxygen supply systems — liquid medical oxygen (LMO) tanks, pressure swing adsorption (PSA) plants, manifold cylinder banks, and pipeline distribution networks — across a sample of multi-specialty hospitals. Primary data was collected through structured checklists and interviews with biomedical engineers, safety officers, and nursing staff, while secondary data was drawn from NABH accreditation standards, NFPA 99 guidelines, CDSCO circulars, and postpandemic audit reports. The study evaluates compliance across storage, piping, alarm, fire-safety, and training domains, and identifies leakage from manual valves, inadequate staff training, and maintenance lapses as the dominant risk contributors. The paper concludes with a set of technology-driven and procedural recommendations — including IoT-based pressure monitoring, redundant supply architecture, and structured audit cycles — to strengthen oxygen supply resilience and reduce clinical risk
subject: Articles
  topic: section
creator: DR. Hari Prakash Telukuntla
rights: Copyright (c) 2023
date: 2023-06-23
publication date: 2023-06-23
starting page: 48
ending page: 55
doi: 10.64751/ajmimc.2023.v2.n2.434

Digital Consumer Behaviour in Telemedicine Service Adoption
type: item
description: Social media platforms have become central to how hospitals build, manage, and repair their public reputation. This paper examines the social media marketing strategies used by hospitals to strengthen brand trust, patient engagement, and overall reputation in an increasingly digital healthcare marketplace. As patients turn to Instagram, Facebook, YouTube, and other platforms not only for health information but also to gauge a hospital's credibility through doctor content, patient testimonials, and community engagement, hospitals face growing pressure to maintain an active, authentic, and responsive social media presence. This study investigates which content types, platforms, and engagement practices most strongly influence hospital reputation, and identifies gaps in current hospital social media strategy. Primary data was collected through a structured survey of hospital marketing personnel and patients, supplemented with secondary data from hospital social media analytics, industry reports, and academic literature. Findings reveal that doctor-led educational content and prompt responses to patient queries and complaints are the strongest reputation drivers, while inconsistent posting and delayed crisis response are the leading causes of reputation erosion. The study recommends a structured content calendar, platform-specific engagement protocols, and a formal social media crisis-response plan to help hospitals convert social media presence into measurable reputation gains.Telemedicine has transitioned from a niche healthcare delivery channel into a mainstream service, accelerated by the COVID-19 pandemic, rising smartphone penetration, and expanding internet connectivity. This paper examines digital consumer behaviour in the adoption of telemedicine services, applying the Technology Acceptance Model (TAM) to explore how perceived usefulness, perceived ease of use, trust, digital literacy, and privacy concerns shape a consumer's decision to adopt or reject virtual …
subject: Articles
  topic: section
creator: DR. Hari Prakash Telukuntla
rights: Copyright (c) 2023
date: 2023-02-19
publication date: 2023-02-19
starting page: 28
ending page: 35
doi: 10.64751/ajmimc.2023.v2.n1.433

Blockchain-Enabled Secure Data Transmission Framework for Internet of Medical Things (IoMT) Communication Networks
type: item
description: The rapid adoption of the Internet of Medical Things (IoMT) has revolutionized modern healthcare by enabling continuous patient monitoring, remote diagnosis, intelligent disease prediction, and real-time medical data exchange through interconnected wearable sensors, implantable devices, smart medical equipment, and cloud-based healthcare infrastructures. Despite these advancements, IoMT communication networks face significant security challenges including unauthorized access, data tampering, identity spoofing, distributed denial-of-service attacks, privacy leakage, and insecure medical data transmission. Conventional centralized security mechanisms often suffer from single points of failure, limited scalability, and inadequate trust management in heterogeneous healthcare environments. Blockchain technology offers a decentralized, immutable, and transparent platform capable of ensuring secure and trustworthy medical data sharing among healthcare stakeholders. This research proposes a BlockchainEnabled Secure Data Transmission Framework that integrates blockchain, lightweight cryptographic techniques, smart contracts, decentralized authentication, and secure communication protocols to protect sensitive medical information transmitted across IoMT communication networks. The proposed framework ensures confidentiality, integrity, authentication, non-repudiation, and traceability while maintaining low communication latency and high network efficiency. Experimental evaluation demonstrates improvements in transmission security, authentication accuracy, throughput, energy efficiency, and resistance against cyberattacks compared with conventional IoMT security architectures. The proposed framework provides a reliable foundation for intelligent, secure, and privacy-preserving healthcare communication systems supporting next-generation digital hospitals, telemedicine platforms, emergency healthcare services, and smart medical ecosystems.
subject: Articles
  topic: section
creator: Bhumireddy Rajani Kumar Reddy, T Mukthar Ahamed
rights: Copyright (c) 2026
date: 2026-04-22
publication date: 2026-04-22
starting page: 510
ending page: 523
doi: 10.64751/

THE INFLUENCE OF FINANCIAL LITERACY ON INVESTMENT BEHAVIOUR AMONG INDIVIDUAL INVESTORS
type: item
description: It is imperative that consumers and investors enhance their financial literacy to keep pace with change. These days, saving, retirement planning, buying into a mutual fund, stocks, insurance and other investments are in the hands of the individual only. Lacking adequate and causing a loss of money the relationship and financial investment of individual investors. The study will cover the financial knowledge, budgeting skills, risk perception, financial plan and the investment decision. Statistical Analysis was performed in analysis of data. People with sound financial literacy and knowledge tend to have diversified investments or portfolios. Such individuals should also weigh the risks and rewards of their investment decisions. Finally, they should make long term financial decisions with a forward-thinking mindset. indicate that there is scope for substantial financial education which can positively impact in the country.
subject: Articles
  topic: section
subject: Financial Literacy, Investment Behaviour, Individual Investors, Financial Planning, Risk Tolerance, Investment Decision, Financial Knowledge.
  topic: keywords
creator: Chetan Pundalikrao Bhise
rights: Copyright (c) 2025
date: 2025-07-18
publication date: 2025-07-18
starting page: 97
ending page: 105
doi: 10.64751/ajmimc.2025.v4.n3.431

A STUDY OF PORTFOLIO MANAGEMENT SERVICES OF MOTILAL OSWAL FINANCIAL SERVICES LTD
type: item
description: Portfolio Management Services (PMS) have emerged as an important investment solution for high-net-worth individuals and investors seeking professional management of their financial assets. This study, titled “A Study of Portfolio Management Services of Motilal Oswal Financial Services Ltd”, aims to analyze the portfolio management practices, investment strategies, performance evaluation methods, and customer satisfaction levels associated with the PMS offerings of Motilal Oswal Financial Services Ltd. The study examines how the company manages client portfolios by balancing risk and return while aligning investment decisions with clients' financial objectives, risk tolerance, and market conditions.The research explores the various investment avenues utilized by the company, including equities, fixedincome securities, mutual funds, and other financial instruments. It also evaluates the effectiveness of portfolio diversification, asset allocation, and risk management techniques employed by the organization. Furthermore, the study investigates investor perceptions regarding service quality, portfolio performance, transparency, and advisory support provided by Motilal Oswal Financial Services Ltd.The findings highlight the significance of professional portfolio management in maximizing returns, minimizing investment risks, and achieving long-term wealth creation. The study concludes that a well-structured portfolio management strategy, supported by expert market analysis and continuous monitoring, plays a crucial role in enhancing investor confidence and financial growth. The research provides valuable insights into the functioning of portfolio management services and their contribution to efficient investment decision-making in the dynamic financial market environment.
subject: Articles
  topic: section
creator: 1Mrs.D.Naga Teja, 2Chakrala Ramya
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 159
ending page: 167
doi: 10.64751/

STUDY ON GST AND ITS IMPACT ON MANUFACTURING INDUSTRY
type: item
description: The implementation of the Goods and Services Tax (GST) has been one of the most significant tax reforms in India, aimed at creating a unified and transparent taxation system. This study titled “Study on GST and Its Impact on Manufacturing Industry” examines the influence of GST on the growth, efficiency, and operational performance of the manufacturing sector. The research focuses on understanding how GST has simplified the indirect tax structure by replacing multiple taxes such as excise duty, value-added tax (VAT), service tax, and entry tax with a single tax regime. The study analyzes the impact of GST on production costs, supply chain management, logistics, tax compliance, pricing strategies, and overall business operations within the manufacturing industry. Both primary and secondary data sources, including questionnaires, government reports, journals, articles, and industry publications, have been utilized for the analysis. The findings indicate that GST has contributed to reducing tax cascading effects, improving transparency, enhancing ease of doing business, and promoting operational efficiency in the manufacturing sector. However, challenges such as compliance complexities, frequent regulatory changes, and technological adaptation issues continue to affect some manufacturers. The study concludes that GST has had a largely positive impact on the manufacturing industry by fostering economic growth, improving competitiveness, and encouraging formalization of businesses. It also suggests that continuous policy improvements, simplified compliance procedures, and increased awareness programs can further strengthen the benefits of GST for the manufacturing sector.
subject: Articles
  topic: section
creator: 1Mr. G. Narendra Babu, 2Bathini Swathi
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 151
ending page: 158
doi: 10.64751/

A Study On Impact Of Mobile Payment With Special Reference To Youths
type: item
description: The rapid growth of digital technology and smartphone usage has significantly transformed the payment system across the world. Mobile payment applications such as Google Pay, PhonePe, Paytm, and Amazon Pay have become increasingly popular among youths due to their convenience, speed, and accessibility. This study aims to analyze the impact of mobile payment systems with special reference to youths. The research focuses on understanding the level of awareness, usage patterns, satisfaction, benefits, and challenges associated with mobile payment applications among young consumers. The study is based on primary and secondary data collected through questionnaires, journals, articles, and online sources. A descriptive research design has been adopted to examine the behavior and perception of youths toward mobile payment systems. The findings reveal that most youths prefer mobile payments over traditional cash transactions because of ease of use, time-saving features, cashback offers, and secure transaction facilities. The study also highlights certain issues such as network problems, cyber security concerns, and lack of technical knowledge among some users. The research concludes that mobile payment systems have positively influenced the lifestyle and spending behavior of youths by promoting digital transactions and financial convenience. The study suggests that increasing digital literacy, strengthening security measures, and improving technological infrastructure can further enhance the adoption and effectiveness of mobile payment systems among young users.
subject: Articles
  topic: section
creator: 1Dr. D.N.V.Krishna Reddy, 2Akula Venu
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 144
ending page: 151
doi: 10.64751/

A STUDY OF MERGERS AND ACQUISTIONS WITH REFRENCE TO STATE BANK OF INDIA
type: item
description: Mergers and Acquisitions (M&A) have become important strategic tools for organizations to achieve growth, improve operational efficiency, and strengthen market position. In the Indian banking sector, the merger of associate banks and Bharatiya Mahila Bank with the State Bank of India (SBI) marked a significant step toward banking consolidation. This study analyzes the impact of mergers and acquisitions on SBI in terms of financial performance, market share, operational efficiency, customer base, and profitability. The research evaluates the premerger and post-merger performance of SBI using key financial indicators such as deposits, advances, net profit, and total assets. The findings indicate that the merger enhanced SBI's competitiveness, expanded its branch network, increased operational synergies, and strengthened its position as India's largest public sector bank. However, challenges such as integration costs, employee adjustments, and management complexities were also observed. The study concludes that the merger has positively contributed to SBI's long-term growth and financial stability.
subject: Articles
  topic: section
creator: 1Mr. V. Suresh, 2Kurella Siva Prasad
rights: Copyright (c) 2026
date: 2026-05-17
publication date: 2026-05-17
starting page: 714
ending page: 721
doi: 10.64751/

RISK AND RETURN INVESTMENT VALUATION FOR WORKING CAPITAL MANAGEMENT IN BHARAT HEAVY ELECTRICAL LIMITED
type: item
description: Working Capital Management plays a vital role in maintaining the liquidity, profitability, and overall financial stability of an organization. The present study titled “Study of Risk and Return Investment Valuation for Working Capital Management at Bharat Heavy Electricals Limited ” focuses on analyzing the relationship between risk, return, and investment valuation in the management of working capital within the organization. The study examines how effective utilization of current assets and current liabilities influences operational efficiency and financial performance. The primary objective of the study is to evaluate the efficiency of working capital management practices at BHEL and to analyze the associated risks and returns on investments. The research is based on secondary data collected from annual reports, financial statements, company records, journals, and published reports. Financial tools and techniques such as ratio analysis, trend analysis, working capital turnover ratio, current ratio, quick ratio, and return on investment analysis are used to interpret the financial performance of the company. The study identifies the importance of maintaining an optimum level of working capital to ensure smooth business operations while minimizing financial risks. It also highlights the impact of investment decisions on profitability and liquidity management. The findings reveal that effective working capital management contributes significantly to improving operational performance and achieving long-term financial sustainability.
subject: Articles
  topic: section
creator: 1Mr.V.Rambabu, 2Koppula Yamini
rights: Copyright (c) 2026
date: 2026-05-17
publication date: 2026-05-17
starting page: 706
ending page: 713
doi: 10.64751/

STUDY ON JOB EFFICIENCY AND ITS VARIABLES: MOTIVATION, JOB SATISFACTION AND EMPLOYEE ENGAGEMENT
type: item
description: Job efficiency is one of the most important factors that influence organizational growth, employee productivity, and business performance. This study focuses on analyzing job efficiency and its major variables such as employee motivation, job satisfaction, and employee engagement within an organization. In modern organizations, employees play a crucial role in achieving organizational goals and maintaining operational effectiveness. Employee motivation encourages individuals to perform better and contribute positively toward organizational success. Job satisfaction helps employees maintain positive attitudes toward their work environment, management support, compensation, and career development opportunities. Employee engagement improves employee involvement, teamwork, communication, and commitment toward organizational objectives. Organizations implement various strategies such as reward systems, employee recognition programs, training and development activities, flexible work environments, and performance evaluation systems to improve employee efficiency and workplace productivity. The study examines employee perceptions regarding motivation practices, job satisfaction levels, engagement activities, workplace relationships, and organizational support systems.
subject: Articles
  topic: section
creator: 1Mr. G. Narendra Babu, 2Kambhampati Devi
rights: Copyright (c) 2026
date: 2026-05-17
publication date: 2026-05-17
starting page: 699
ending page: 705
doi: 10.64751/

STUDY ON EMOTIONAL INTELLIGENCE AND QUALITY OF WORK LIFE AMONG EMPLOYEES IN ITC HOTEL
type: item
description: Emotional intelligence and quality of work life are important organizational factors that influence employee satisfaction, workplace productivity, teamwork, and service quality in the hospitality industry. This study focuses on emotional intelligence and quality of work life among employees in ITC Hotel. In hotel organizations, employees interact directly with customers, management, and team members, making emotional intelligence highly important for maintaining workplace discipline, communication, customer service quality, and organizational performance. Emotional intelligence helps employees manage stress, workplace pressure, emotional stability, teamwork, and customer relationships effectively. Quality of work life refers to employee satisfaction regarding workplace environment, work-life balance, welfare facilities, compensation, job security, organizational support, career opportunities, and workplace safety. ITC Hotel follows various employee welfare practices such as communication programs, employee engagement activities, counseling systems, training programs, stress management practices, flexible work support, employee recognition systems, and workplace wellness initiatives to improve emotional intelligence and quality of work life. The study examines employee perceptions regarding workplace communication, teamwork, stress management, emotional support systems, work-life balance, and organizational support. Technological advancements and modern HR management systems have significantly improved employee communication, workplace collaboration, employee engagement, and hospitality management practices. The study concludes that emotional intelligence and quality of work life positively influence employee morale, workplace efficiency, customer service quality, teamwork, organizational productivity, and long-term business sustainability.
subject: Articles
  topic: section
creator: 1Mrs. A. Ramya krishna, 2 Shaik Harshiya
rights: Copyright (c) 2026
date: 2026-03-17
publication date: 2026-03-17
starting page: 212
ending page: 219
doi: 10.64751/

STUDY ON SAFETY AND QUALITY OF HEALTH CARE TO PROMOTE SOCIAL HYGIENE
type: item
description: Safety and quality of health care play an important role in promoting social hygiene, public health, patient safety, and community well-being. This study focuses on safety and quality of health care practices that help promote social hygiene within society and healthcare organizations. In modern healthcare systems, maintaining hygiene, sanitation, patient safety, infection control, and healthcare quality standards are essential for protecting public health and improving healthcare services. Hospitals and healthcare institutions implement various safety measures such as sanitation systems, infection prevention practices, waste management systems, emergency healthcare facilities, patient care standards, cleanliness programs, and employee hygiene management to improve healthcare quality and promote social hygiene. The study examines public awareness regarding hygiene practices, healthcare safety standards, sanitation measures, and quality healthcare services. Technological advancements and modern healthcare management systems have significantly improved healthcare monitoring, patient safety systems, medical hygiene practices, and healthcare service quality. The study concludes that effective healthcare safety and quality management positively influence public hygiene awareness, patient satisfaction, disease prevention, healthcare efficiency, and long-term community health development.
subject: Articles
  topic: section
creator: 1Mrs. T. Naga Lakshmi, 2 Puchi Tejaswini
rights: Copyright (c) 2026
date: 2026-03-17
publication date: 2026-03-17
starting page: 205
ending page: 211
doi: 10.64751/

PROJECT ON MOTIVATING EMPLOYEES THROUGH INCENTIVES & OTHER NON-MONETARY TECHNIQUES
type: item
description: Employee motivation is one of the most important factors that influence organizational productivity, employee performance, workplace satisfaction, and business success. This study focuses on motivating employees through incentives and other non-monetary techniques within an organization. Employee motivation refers to the process of encouraging employees to perform their work efficiently and contribute positively toward organizational goals. Organizations use both monetary incentives such as bonuses, rewards, allowances, and performance incentives, as well as non-monetary techniques such as recognition programs, career development opportunities, flexible work environments, appreciation systems, leadership support, training programs, and employee engagement activities to improve employee morale and workplace productivity. In modern organizations, motivated employees show better commitment, teamwork, creativity, workplace discipline, and operational efficiency. The study examines employee perceptions regarding incentive systems, employee recognition, communication practices, career growth opportunities, workplace support, and motivational programs. Technological advancements and modern human resource management practices have significantly improved employee engagement, performance monitoring, reward systems, and communication management within organizations. The study concludes that incentives and non-monetary motivational techniques positively influence employee satisfaction, workplace morale, organizational commitment, productivity, and long-term organizational sustainability.
subject: Articles
  topic: section
creator: 1Mr. V. Suresh, 2 Pallagani Rachana
rights: Copyright (c) 2026
date: 2026-03-17
publication date: 2026-03-17
starting page: 198
ending page: 204
doi: 10.64751/

INVESTMENT TRENDS IN ONLINE SHARE TRADING KOTAK SECURITIES
type: item
description: Investment behavior in online share trading has changed significantly due to technological advancements, digital trading platforms, financial awareness, and easy access to online investment services. This study focuses on gender-based investment trends in online share trading with special reference to Kotak Securities. In modern financial markets, both male and female investors actively participate in online share trading activities through digital trading applications and online investment platforms. Investment decisions are influenced by factors such as risk tolerance, financial knowledge, income level, investment objectives, market awareness, trading frequency, and technological adoption. Male and female investors often differ in their investment behavior, risk-taking capacity, portfolio diversification, and decisionmaking strategies. Kotak Securities provides online trading facilities, investment advisory services, portfolio management systems, mobile trading applications, market analysis tools, and financial guidance to support investors in online share trading. The study examines gender-based differences in investment preferences, trading behavior, risk management, financial awareness, and investment decision-making patterns among investors. Technological advancements and digital financial systems have significantly improved online trading accessibility, market participation, financial communication, and investment management practices. The study concludes that gender-based investment trends positively influence market participation, financial planning, online trading behavior, and investment diversification in the modern financial environment.
subject: Articles
  topic: section
creator: 1Mrs. D. Naga Teja , 2Velugoti Harshini
rights: Copyright (c) 2026
date: 2026-01-17
publication date: 2026-01-17
starting page: 190
ending page: 197
doi: 10.64751/

Study Of Mutual Fund In India
type: item
description: The mutual fund industry in India has emerged as one of the most important investment avenues for individuals seeking professional fund management, diversification, and long-term wealth creation. Over the past few decades, the industry has witnessed significant growth due to increasing financial awareness, digital transformation, and supportive regulatory initiatives by the Securities and Exchange Board of India and the Association of Mutual Funds in India. This study examines the growth, structure, and performance of mutual funds in India and analyzes investor preferences, awareness, and factors influencing investment decisions. The research focuses on various categories of mutual funds, including equity funds, debt funds, hybrid funds, and systematic investment plans (SIPs), and evaluates their role in promoting financial inclusion and savings among investors. The study is based on both primary and secondary data collected from investors, journals, reports, and published literature related to the Indian mutual fund sector. The findings indicate that mutual funds have become a preferred investment option due to their potential for higher returns, professional management, liquidity, and risk diversification. However, factors such as lack of financial literacy, market volatility, and limited awareness in rural areas continue to affect investment decisions. The study concludes that the mutual fund industry in India has substantial growth potential and recommends enhanced investor education, digital accessibility, and awareness programs to encourage greater participation and strengthen the country's investment ecosystem.
subject: Articles
  topic: section
creator: 1Mr. G. Narendra Babu, 2Vantla Sravani
rights: Copyright (c) 2026
date: 2026-01-17
publication date: 2026-01-17
starting page: 184
ending page: 189
doi: 10.64751/

A Study Of Customer Perception For A Digital Marketing
type: item
description: Digital marketing has transformed the way organizations communicate with customers by providing interactive, personalized, and cost-effective promotional strategies. The increasing use of the internet, social media platforms, search engines, and mobile applications has significantly influenced consumer purchasing behavior and decision-making processes. This study aims to examine customer perception toward digital marketing and to understand the factors that shape consumer attitudes, preferences, and responses to digital promotional activities. The research focuses on evaluating customers' awareness, trust, satisfaction, and acceptance of digital marketing channels. Primary data can be collected through structured questionnaires administered to a sample of consumers from different demographic backgrounds, while secondary data may be gathered from journals, books, websites, and published reports related to digital marketing. The study adopts a descriptive research design and uses statistical tools such as percentage analysis, tables, and charts for data interpretation. The findings of the study indicate that digital marketing has become an essential medium for consumers due to its convenience, accessibility, availability of product information, and personalized communication. However, concerns regarding data privacy, misleading advertisements, and information overload continue to affect customer trust and perception. The study concludes that organizations should develop customer-centric digital marketing strategies that emphasize transparency, security, and engaging content to enhance customer satisfaction and strengthen long-term relationships. The research contributes to understanding consumer perceptions in the digital era and provides valuable insights for businesses seeking to improve the effectiveness of their digital marketing initiatives.
subject: Articles
  topic: section
creator: 1Mr. V. Suresh, 2Vagu Yogi
rights: Copyright (c) 2026
date: 2026-01-17
publication date: 2026-01-17
starting page: 177
ending page: 183
doi: 10.64751/

A Study On The Role Of Artificial Intelligence In E-Recruitment In It Industries
type: item
description: The landscape of Human Resource Management, particularly within the Information Technology (IT) sector, has undergone a radical transformation with the advent of Artificial Intelligence (AI). This study critically examines the role of AI in revolutionizing e-recruitment processes, transitioning them from manual, time-consuming administrative tasks to automated, data-driven strategic operations. Given the high volume of applications and the pressing need for specialized technical talent in the IT industry, AI technologies such as automated resume parsers, conversational chatbots, and predictive hiring algorithms have become indispensable. The primary objective of this research is to evaluate the impact of these AI tools on recruitment efficiency, focusing on metrics like 'time-to-fill', cost-per-hire, and the overall quality of candidate matching. Primary data was gathered through a structured questionnaire distributed among HR professionals, technical recruiters, and talent acquisition managers operating within various IT firms. The findings reveal a resounding consensus that AI significantly expedites the initial screening phases and improves candidate engagement through 24/7 chatbot interactions. However, the study also highlights persistent challenges, notably the perceived lack of 'human touch' in final decision-making and concerns regarding unintentional algorithmic biases embedded in historical hiring data. The research concludes that while AI acts as a powerful enabler in e-recruitment, an 'augmented intelligence' approach—combining machine efficiency with human emotional intelligence—is the most effective strategy. Strategic recommendations are provided for IT companies to ethically implement AI tools while safeguarding candidate experience and diversity.
subject: Articles
  topic: section
creator: 1Dr.A.S.Prasad, 2Kollu Venkata Durga Bala Varama
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 136
ending page: 143
doi: 10.64751/

Employee Motivation Hcl Technology, Hyderabad
type: item
description: Employee motivation plays a vital role in enhancing organizational productivity, employee satisfaction, and overall business performance. This study, titled "Employee Motivation at HCL Technologies," aims to examine the various factors that influence employee motivation and their impact on employee performance within the organization. The research focuses on motivational practices adopted by HCL Technologies, including financial rewards, recognition programs, career development opportunities, work-life balance initiatives, and employee engagement activities. The study employs a descriptive research design and gathers primary data through structured questionnaires distributed among employees, along with secondary data obtained from company reports, journals, and relevant literature. The collected data are analyzed using statistical methods such as percentage analysis, tables, and graphical representations to identify key motivational factors and employee perceptions. The findings indicate that both monetary and non-monetary motivational strategies significantly contribute to improving employee morale, job satisfaction, commitment, and productivity. The study also highlights the importance of effective communication, recognition, and growth opportunities in maintaining a motivated workforce. The research concludes that employee motivation is a critical factor in achieving organizational success and recommends that HCL Technologies continue to strengthen its employee-centric policies and motivational programs to enhance employee retention and performance in a competitive business environment.
subject: Articles
  topic: section
creator: 1Mr.M.Prasanna Kumar, 2Kadali Satyanarayana
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 130
ending page: 135
doi: 10.64751/

A STUDY ON EMPLOYEE GRIEVANCE HANDLING PROCEDURE IN SINGARENI COLORIES LTD(SCCL)
type: item
description: Grievance handling is an essential function in service organizations as it helps address customer complaints, improve service quality, and enhance customer satisfaction. This study focuses on the grievance handling procedures followed in SGN Services and examines the methods used to receive, record, investigate, and resolve customer grievances effectively. The research aims to evaluate the efficiency of the existing grievance redressal system, identify the factors influencing customer satisfaction, and determine the challenges faced during the complaint resolution process. Data for the study can be collected through questionnaires, interviews, and organizational records to analyze customer perceptions and employee responses toward grievance management. The findings are expected to highlight the importance of a structured grievance handling mechanism in maintaining customer trust, improving organizational performance, and ensuring continuous service improvement. The study concludes that an effective grievance handling procedure not only resolves customer issues promptly but also strengthens the relationship between the organization and its customers by promoting transparency, accountability, and service excellence.
subject: Articles
  topic: section
creator: 1Mr.M.Prasanna Kumar, 2Ganta Usha Naveena
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 124
ending page: 129
doi: 10.64751/

A STUDY ON FINANCIAL VIABILITY OF VRL LOGISTICSPVT LTD
type: item
description: The logistics and transportation sector plays a pivotal role in driving economic growth by ensuring the seamless movement of goods and services across regions. This study undertakes a comprehensive assessment of the financial viability of VRL Logistics Pvt Ltd, one of the leading logistics and surface transportation companies in India. The primary objective of the research is to evaluate the company's financial performance, liquidity, profitability, and long-term solvency over a recent five-year period. By employing robust financial statement analysis and ratio analysis, the study aims to decipher the underlying financial health and operational efficiency of the organization. Secondary data extracted from the company's annual reports, balance sheets, and profit & loss accounts serve as the foundation for the analysis. The findings indicate a steady growth in revenue, driven by fleet expansion and an expanding network footprint. However, the analysis also reveals fluctuations in net profit margins and liquidity ratios, primarily attributed to rising fuel costs and market competition. Despite these challenges, the company demonstrates strong solvency and an acceptable return on equity, affirming its overall financial stability. The study concludes with strategic recommendations for optimizing operational costs, managing working capital more efficiently, and exploring sustainable growth avenues. Ultimately, this research provides valuable insights for investors, stakeholders, and policymakers regarding the financial dynamics of the logistics industry.
subject: Articles
  topic: section
creator: 1Mr.M.Prasanna Kumar, 2 KOCHCHERLA SATYANARAYANA
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 116
ending page: 123
doi: 10.64751/

A STUDY ON WORKING CAPITAL MANAGEMENT AT BAJAJ FINANCE LIMITED
type: item
description: Working capital management is a crucial aspect of financial management that ensures the efficient utilization of a company's short-term assets and liabilities to maintain liquidity, profitability, and operational efficiency. Effective management of working capital enables organizations to meet their day-to-day financial obligations while maximizing returns and supporting sustainable business growth. This study, titled "A Study on Working Capital Management at Bajaj Finance Limited," aims to analyze the company's working capital practices by evaluating the management of current assets, current liabilities, cash, receivables, and short-term financing. The study is based on both primary and secondary data collected from company annual reports, financial statements, research journals, and other reliable sources. Financial tools such as ratio analysis, trend analysis, and comparative analysis are used to assess the company's liquidity position, operational efficiency, and overall financial performance. The findings indicate that Bajaj Finance Limited has maintained an effective working capital management system through efficient cash flow management, strong liquidity, timely recovery of receivables, and prudent financial planning. The study concludes that continuous monitoring of working capital components, adoption of advanced financial technologies, and effective risk management practices will further strengthen the company's financial stability, operational efficiency, and long-term profitability.
subject: Articles
  topic: section
creator: 1Mr.M.PRASANNA KUMAR, 2KATTA GOPIKRISHNA
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 110
ending page: 115
doi: 10.64751/

STUDY ON PLANNING, CONTROLLING AND BUDGETING AT ACCENTURE
type: item
description: Planning, controlling, and budgeting are fundamental financial management functions that enable organizations to achieve their strategic objectives, optimize resource utilization, and maintain financial stability. In today's highly competitive business environment, organizations must adopt effective planning and budgeting practices while implementing strong control mechanisms to ensure operational efficiency and sustainable growth. This study focuses on the planning, controlling, and budgeting practices at Accenture, a global professional services company, to understand how these financial management processes contribute to organizational performance and decision-making. The research examines the methods used by the organization for strategic planning, budget preparation, cost control, performance monitoring, and financial evaluation. The study is based on both primary and secondary data. Primary data are collected through structured questionnaires and interviews, while secondary data are obtained from company reports, journals, books, websites, and published research articles. The collected data are analyzed using appropriate statistical techniques to evaluate the effectiveness of planning, controlling, and budgeting practices within the organization. The findings are expected to reveal that effective financial planning, continuous budget monitoring, and efficient control systems improve resource allocation, minimize financial risks, enhance operational performance, and support organizational growth. The study concludes by offering recommendations to strengthen budgeting procedures, improve financial control mechanisms, and enhance strategic planning processes. Overall, the research provides valuable insights into the role of planning, controlling, and budgeting in achieving organizational efficiency and long-term business success.
subject: Articles
  topic: section
creator: 1Mr.M.Prasanna Kumar, 2 JANGAM SUBRAHMANYAM
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 103
ending page: 109
doi: 10.64751/

A STUDY ON IMPACT OF MOBILE PAYMENT WITH SPECIAL REFERENCE TO YOUTHS
type: item
description: The rapid growth of mobile payment technology has significantly transformed the way people conduct financial transactions, particularly among the younger generation. This study examines the impact of mobile payment systems with special reference to youths, focusing on their adoption, usage patterns, benefits, and challenges. The increasing availability of smartphones, affordable internet services, and secure digital payment platforms has encouraged young users to shift from traditional cash-based transactions to digital payment methods. The research explores the factors influencing the acceptance of mobile payments, including convenience, speed, ease of use, security, promotional offers, and trust in digital platforms. It also investigates the role of mobile payment applications in shaping the spending habits, financial management, and purchasing behavior of youths. Primary data collected through questionnaires and secondary data obtained from journals, reports, and reliable online sources are analyzed using appropriate statistical techniques to identify significant trends and relationships. The findings are expected to demonstrate that mobile payment systems have a positive influence on the financial lifestyle of young consumers by promoting cashless transactions, improving transaction efficiency, and enhancing financial inclusion. However, concerns related to cybersecurity, privacy, internet dependency, and digital literacy continue to affect user confidence. The study concludes by providing recommendations for financial institutions, mobile payment service providers, and policymakers to improve security, increase awareness, and encourage the responsible use of mobile payment technologies among youths. Overall, the research contributes to a better understanding of the growing importance of digital payment systems in the lives of young consumers and their role in supporting the development of a digital economy.
subject: Articles
  topic: section
creator: 1Mr.M.Prasanna Kumar, 2GANTA DURGA SATYA PRAKASH
rights: Copyright (c) 2026
date: 2026-07-15
publication date: 2026-07-15
starting page: 96
ending page: 102
doi: 10.64751/

Evaluating the Effectiveness of Soil Amendment Practices on Groundwater Recharge and Irrigation Sustainability in Semi-Arid Farmlands
type: item
description: Irrigation requirement prediction plays a crucial role in increasing the efficiency of farming and sustainable utilization of groundwater resources in semi-arid lands. Prediction of irrigation requirements is difficult because of various factors involved in the process like interaction between soil type, climate, and crop type. In this research, Hybrid Feature Selection-Ransom Forest (HFS-RF) scheme is proposed to improve the irrigation requirement prediction using the Irrigation Water Requirement Prediction Dataset. Firstly, preprocessing is done in the form of dealing with missing values, duplicate removal, label encoding, and Min-Max normalization. Further, HFS scheme, which is based on the use of correlation analysis and RF feature importance, is utilized to select the optimal features having an impact on irrigation demand. The selected features are used to train thevRFclassifier, which classifies the irrigation requirements into Low, Medium, and High. The overall accuracy obtained from the proposed scheme is 97.00% with 98.00% recall, 97.00% precision, and 97.00% F1- score. Thus, the proposed scheme outperforms other schemes. The experimental results clearly reveal the effectiveness of the HFS-RF scheme in enhancing the prediction accuracy and decreasing the computational complexity
subject: Articles
  topic: section
creator: AHMED MOHAMED IDRIS ABIDAT
rights: Copyright (c) 2026
date: 2026-07-07
publication date: 2026-07-07
starting page: 88
ending page: 95
doi: 10.64751/ajmimc.2026.v5.n3.411

Road Accident Black Spot Identification & Risk Assessment Using GIS and Machine Learning
type: item
description: Every year, road accidents cause fatalities to thousands of people; hence there is a need to identify dangerous road sections before further accidents happen. Existing techniques for identifying accident clusters focus only on number of accidents that happened without considering risk drivers. In this paper, an integrated GIS–machine learning framework is suggested where geospatial mapping techniques are combined with machine learning algorithms for not only locating the accident clusters but also assessing risk severity of those clusters. Accidents that happened from 2022 to 2025 were collected from Kaggle dataset. The accidents were cleaned and then KDE was applied on the accidents using GIS platform in order to identify risky areas. Four classifiers – SVM, Decision tree, Random forest and XGBoost have been considered and then compared to each other. IGMLF configuration has performed best out of all other classifiers with 98.74% accuracy, 98.41% precision, 98.18% recall, 98.29% F1-score and 98.86% ROCAUC score.
subject: Articles
  topic: section
creator: ABDULSALAM MANSOUR MOHAMMED ALTHABIT
creator: AYMAN M MOHAMMED MEELAD
creator: EMRAN YAHY
rights: Copyright (c) 2026
date: 2026-07-07
publication date: 2026-07-07
starting page: 75
ending page: 87
doi: 10.64751/ajmimc.2026.v5.n3.410

STUDENT PORTAL
type: item
description: The Student Portal is a comprehensive web-based application designed to simplify and automate academic and administrative activities within educational institutions. Traditional methods of managing student records, attendance, course registration, assignments, examination results, and communication often rely on manual processes, which are time-consuming, prone to errors, and difficult to maintain. The proposed Student Portal provides a centralized digital platform that enables students, faculty, and administrators to access and manage academic information efficiently. The system offers role-based access, allowing students to view their profiles, course details, attendance records, assignment submissions, examination schedules, results, fee status, and important announcements. Faculty members can manage attendance, upload study materials, assign coursework, evaluate student performance, and publish results. Administrators are provided with tools to manage student enrollment, academic records, user accounts, and institutional notifications. Secure authentication and database management ensure data confidentiality, integrity, and accessibility. The portal is developed using modern web technologies with a responsive user interface, enabling access from desktops, tablets, and smartphones. By automating routine administrative tasks, the system reduces paperwork, minimizes human errors, improves communication among stakeholders, and enhances overall operational efficiency. Furthermore, the Student Portal provides real-time access to academic information, helping students monitor their progress and enabling faculty to make informed academic decisions. Overall, the proposed Student Portal contributes to the digital transformation of educational institutions by providing a secure, reliable, scalable, and user-friendly platform for academic management, thereby improving the quality of educational services and student engagement
subject: Articles
  topic: section
creator: YEGOLAPU RAVISHANKAR, Mrs. DEEPA
rights: Copyright (c) 2026
date: 2026-07-06
publication date: 2026-07-06
starting page: 61
ending page: 74
doi: 10.64751/

Recruitment And Selection At ICICI Bank
type: item
description: The research paper on the topic "RECRUITMENT & SELECTION PROCESS" with respect to the "ICICI BANK" situated at Gachibowli, Hyderabad has been prepared. Effective recruitment and selection lead to better organizational outcomes. Focusing on the abovementioned background of the problem, the research paper on the topic recruitment and selection has been made to shed some limelight on the recruitment and selection process. The primary focus is on determining the overall practices adopted by organizations to recruit and select employees and also on understanding the effects of recruitment and selection practices on organizational outcomes at ICICI BANK. The research methodology used is the exploratory one. The data has been collected by properly structured questionnaires. Both primary and secondary were the source of the data. The sample size was 30. It has been observed by the company that portals are the foremost medium of hiring the employees. The employees of the company regard the employee references as one of the most credible source of hiring the novel employees.
subject: Articles
  topic: section
creator: M. Rakshitha, Dr. K. Gyaneshwari
rights: Copyright (c) 2026
date: 2026-07-03
publication date: 2026-07-03
starting page: 55
ending page: 60
doi: 10.64751/

WOMEN ENTREPRENEURSHIP IN INDIA CHALLENGES, MOTIVATIONS AND GROWTH OPPORTUNITIES AT HERITAGE FOODS INDIA LTD
type: item
description: Women entrepreneurship has emerged as a significant driver of economic growth and social development in India. This study explores the challenges, motivations, and growth opportunities for women entrepreneurs in India, with a specific focus on Heritage Foods India Ltd. The study adopts a descriptive and analytical research design, relying on secondary data collected from company reports, government publications, industry journals, and academic research papers. The findings reveal that financial constraints, family responsibilities, lack of mentorship, and market competition are the primary challenges faced by women entrepreneurs. Despite these challenges, motivations such as financial independence, passion, work-life balance, and social impact drive women to pursue entrepreneurial ventures. Heritage Foods India Ltd has played a pivotal role in empowering women through its supply chain and community engagement initiatives, creating sustainable livelihood opportunities. The study highlights the growing trend of women entrepreneurship in India and identifies key growth opportunities in sectors such as food processing, e-commerce, healthcare, and education. The research provides valuable insights for policymakers, corporate leaders, and aspiring women entrepreneurs to foster an inclusive entrepreneurial ecosystem.
subject: Articles
  topic: section
creator: KODHUGUNDLA TRIVENI, DR. K. GYANESHWARI
rights: Copyright (c) 2026
date: 2026-07-03
publication date: 2026-07-03
starting page: 47
ending page: 54
doi: 10.64751/

FINANCIAL FORECASTING AND PLANNING AT ULTRACH CEMENT LTD
type: item
description: Financial forecasting and planning play a vital role in ensuring the long-term growth, stability, and profitability of an organization. This study focuses on the financial forecasting and planning practices at UltraTech Cement Ltd., one of India's leading cement manufacturers. Financial forecasting helps estimate future revenues, expenses, cash flows, and capital requirements based on historical data, market trends, and economic conditions. Effective financial planning enables the company to allocate resources efficiently, manage risks, optimize investments, and achieve strategic objectives. The study examines the financial statements, budgeting techniques, forecasting methods, and financial performance indicators used by UltraTech Cement Ltd. It also evaluates the company's approach to cost management, working capital, and investment planning. The findings indicate that accurate financial forecasting supports better decision-making, improves operational efficiency, and enhances the company's ability to respond to market uncertainties. The study concludes that robust financial planning contributes significantly to sustainable growth and long-term financial success.
subject: Articles
  topic: section
creator: Ms. J. VAISHNAVI, P.RAJESHWARI
rights: Copyright (c) 2026
date: 2026-07-03
publication date: 2026-07-03
starting page: 41
ending page: 46
doi: 10.64751/