A Study on Brand Awareness Towards Bajaj Bikes

Abstract

This study aims to investigate the level of brand awareness of Bajaj bikes target audience.Bajaj bikes, a leading two-wheeler manufacturer in India, has been a household name for decades. However, with increasing competition in the market, it is essential to assess the current level of brand awareness and identify areas for improvement. This study employed a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. A survey of 100 respondents was conducted to gather quantitative data, while focus group discussions were held to gather qualitative insights. The findings of the study reveal that Bajaj bikes has a high level of brand recognition among its target audience. However, the study also identified areas for improvement, such as increasing brand recall and establishing a stronger emotional connection with customers. The study provides recommendations for Bajaj bikes to enhance its brand awareness, including leveraging social media platforms, sponsoring events, and launching targeted advertising campaigns. The findings of this study contribute to the existing literature on brand awareness and provide valuable insights for marketers and practitioners in the automotive industry