A STUDY ON CUSTOMER SATISFACTION TOWARDS FINANCIAL SERVICES PROVIDED BY KEERTANA FINANCE

Abstract

This study examines customer satisfaction towards financial services provided by Keertana Finance. The main objective of the research is to analyze the level of satisfaction among customers regarding loan facilities, interest rates, repayment flexibility, service quality, and overall trust in the organization. The study is based on primary data collected from customers through structured questionnaires and supported by secondary data from books, journals, and company records. Statistical tools such as percentage analysis and simple charts were used for data interpretation. The findings reveal that most customers are satisfied with the timely loan disbursement, friendly staff behavior, and flexible repayment options offered by Keertana Finance. However, the study also identifies areas for improvement, including interest rate transparency and faster grievance redressal mechanisms. The research concludes that customer satisfaction plays a vital role in building trust, loyalty, and long-term growth of financial service institutions.