1.
Dr. T. Sundeep Prasad, Yennam Aishwarya. THE EFFECTIVENESS OF DIGITAL ADVERTISING ON MODERN CONSUMER BUYING BEHAVIOR: A CASE STUDY OF AIRTEL. AJMIMC [Internet]. 2026 Jun. 20 [cited 2026 Nov. 14];5(2(2):239-45. Available from: https://ajmimc.com/journal/index.php/ajmimc/article/view/383