1.
Dr. T. Sundeep Prasad, Komma Sai Keerthana. IMPLEMENTING EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT: BEST PRACTICES AND CASE STUDIES AT ICICI BANK. AJMIMC [Internet]. 2026 Jun. 20 [cited 2026 Nov. 14];5(2(2):207-14. Available from: https://ajmimc.com/journal/index.php/ajmimc/article/view/379