Sudha Pathi, and Kareema Sheik. “IMPACT OF OFFERS AND DISCOUNTS ON CONSUMER BEHAVIOUR: A CONCEPTUAL AND EMPIRICAL PERSPECTIVE”. American Journal of Management and IOT Medical Computing 5, no. 1 (January 2, 2026): 1–7. Accessed April 16, 2026. https://ajmimc.com/journal/index.php/ajmimc/article/view/161.