Mrs.T.Naga Lakshmi, and Mr. G. Narendra Babu. 2026. “A Study on Customer Perception and Effectiveness of Digital Marketing Strategies: An Empirical Analysis of Consumer Engagement, Trust, and Purchase Intention”. American Journal of Management and IOT Medical Computing 5 (1): 201-10. https://doi.org/10.64751/ajmimc.2026.v5.n1.456.