J. DIVYA SRI, KONDA THRISHALI. A COMPREHENSIVE ANALYSIS OF CUSTOMER BUYING BEHAVIOR: UNDERSTANDING DECISION-MAKING PROCESSES AND INFLUENCING FACTORS AT HERO MOTO CORP Ltd. American Journal of Management and IOT Medical Computing, [S. l.], v. 5, n. 2(2), p. 246–251, 2026. DOI: 10.64751/. Disponível em: https://ajmimc.com/journal/index.php/ajmimc/article/view/384. Acesso em: 1 oct. 2026.