DR. T. SUNDEEP PRASAD, KOMMA SAI KEERTHANA. IMPLEMENTING EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT: BEST PRACTICES AND CASE STUDIES AT ICICI BANK. American Journal of Management and IOT Medical Computing, [S. l.], v. 5, n. 2(2), p. 207–214, 2026. DOI: 10.64751/. Disponível em: https://ajmimc.com/journal/index.php/ajmimc/article/view/379. Acesso em: 15 nov. 2026.