DR. R. HAREESH, PONNAM SARITHA BHAVANI. A COMPREHENSIVE ANALYSIS OF CUSTOMER BUYING BEHAVIOR: UNDERSTANDING DECISION-MAKING PROCESSES AND INFLUENCING FACTORS AT HERITAGE FOODS INDIA Ltd. American Journal of Management and IOT Medical Computing, [S. l.], v. 5, n. 2(2), p. 199–206, 2026. DOI: 10.64751/. Disponível em: https://ajmimc.com/journal/index.php/ajmimc/article/view/378. Acesso em: 1 jul. 2026.