MRS.T.NAGA LAKSHMI; MR. G. NARENDRA BABU. A Study on Customer Perception and Effectiveness of Digital Marketing Strategies: An Empirical Analysis of Consumer Engagement, Trust, and Purchase Intention. American Journal of Management and IOT Medical Computing, [S. l.], v. 5, n. 1, p. 201–210, 2026. DOI: 10.64751/ajmimc.2026.v5.n1.456. Disponível em: https://ajmimc.com/journal/index.php/ajmimc/article/view/456. Acesso em: 29 sep. 2026.