SUDHA PATHI; KAREEMA SHEIK. IMPACT OF OFFERS AND DISCOUNTS ON CONSUMER BEHAVIOUR: A CONCEPTUAL AND EMPIRICAL PERSPECTIVE. American Journal of Management and IOT Medical Computing, [S. l.], v. 5, n. 1, p. 1–7, 2026. DOI: 10.64751/ajmimc.2026.v5.n1.pp1-7. Disponível em: https://ajmimc.com/journal/index.php/ajmimc/article/view/161. Acesso em: 16 apr. 2026.