MS.MAHESWARI; M.DHANALAXMI; CH.CHARITHA; S.TEJASRI. APPLICATION OF MACHINE LEARNING ALGORITHMS IN USER BEHAVIOR ANALYSIS AND A PERSONALIZED RECOMMENDATION SYSTEM IN THE MEDIA INDUSTRY. American Journal of Management and IOT Medical Computing, [S. l.], v. 4, n. 4(1), p. 8–14, 2025. DOI: 10.64751/ajmimc.2025.v4.n4(1).pp8-14. Disponível em: https://ajmimc.com/journal/index.php/ajmimc/article/view/127. Acesso em: 15 nov. 2026.