Ms.Maheswari; M.Dhanalaxmi; Ch.Charitha; S.Tejasri. APPLICATION OF MACHINE LEARNING ALGORITHMS IN USER BEHAVIOR ANALYSIS AND A PERSONALIZED RECOMMENDATION SYSTEM IN THE MEDIA INDUSTRY. AJMIMC 2025, 4 (4(1), 8-14. https://doi.org/10.64751/ajmimc.2025.v4.n4(1).pp8-14.